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I agree adwords is a lot of fun. My advice.


- Take advantage of ad extensions and make sure all the accounts link like GA and G+ page.


- I would probably only focus on 5 - 7 keywords for each ad group/model


- minimum 4 variations of text ads using local market words too like geo and stuff and the typical sale, on sale, this weekend. even put the price in some of the copy too.


If you do start creating some of those ads I would throw in a facebook conversion pixel on those pages too and retarget them with images of that specific car. You could get super meta with it for sure.