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I struggled with integrating vehicle inventory with AdWords campaigns for years. I built three different integration tools prior to the software we now sell. In 2016, we finally figured out how to make this easy and affordable. We can now integrate a dealer's vehicle inventory with AdWords in under 15 minutes, and it only costs $50. No data feed required. No, I'm not joking. You say "go", and 15 minutes later your AdWords account is integrated with vehicle inventory. How? We programatically extract inventory data from the dealer's website. An oversimplified explanation, to say the least. But that's how we do it, and it has solved all our previous challenges.