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what ever you do DO NOT DO WHAT THIS GUY SAID!!!


AdWords express is going to give you terrible results. You're better off throwing the $2500 on wacky inflatable tube men scattered throughout your dealers lot.


If you're going to do adwords, do what the previous posters said. Optimize your website first, have compelling copy, target your area based on research of where you're currently selling your cars, then pick keywords that are going to get you traffic.


Also, AdWords isnt a set it and forget it miracle machine. You're going to have to do a lot of tweaking to maximize and optimize the performance of your campaigns.


Honestly, if you're not that familiar with it, hire a vendor to do it but make sure you have full access. Then learn everything that they're doing, then cancel them once you're comfortable doing it on your own. Best way to learn I think.