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Possibly good for first adopters, bad for dealerships who surrender more and more of their website's value to Google's data appetite .


Much like musicians and YouTube... give them a feed of your inventory at your expense and when enough dealers take advantage of this "free" marketing option, they collectively give them the ability to be the new Cargurus... and make us pay for it and surrender more of your data in the process. By the time it becomes a problem, it's already too late.