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We saw similar results. And we also saw a decrease in SRP/VDP traffic from Google organic. You might see the same if you look at your logs.A few comments:1. Over 95% (stupid made up stat, but it is almost all) of the traffic is from customers looking for your dealership by NAME.2. Customers viewing on inventory on GMB can't be retargeted - on sem, display, social, etc3. Limited control over pricing, and displaying of OEM offers. No rebates, no APR specials, no lease specials, etc.4. No cross selling other same/similar inventoryetc etcI am still recommending removal of GMB inventory listings for all my stores. At least until we have some solid stats and info on WIIFTD.
We saw similar results. And we also saw a decrease in SRP/VDP traffic from Google organic. You might see the same if you look at your logs.
A few comments:
1. Over 95% (stupid made up stat, but it is almost all) of the traffic is from customers looking for your dealership by NAME.
2. Customers viewing on inventory on GMB can't be retargeted - on sem, display, social, etc
3. Limited control over pricing, and displaying of OEM offers. No rebates, no APR specials, no lease specials, etc.
4. No cross selling other same/similar inventory
etc etc
I am still recommending removal of GMB inventory listings for all my stores. At least until we have some solid stats and info on WIIFTD.
