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You can set it up yourself - you just need to know how to create a merchant center feed, connect the merchant center to Adwords, GMB, etc etc.


Problems I have seen include things like

-- overlays/branding (not allowed by google) - and most venders can make workaround like skipping first photo, zooming photo, etc etc

-- not knowing how/what campaign structure to use in Adwords

-- Goals not set-up in Adwords correctly


Paying a vender a reasonable FLAT (no %%) fee is totally worth it in my opinion to handle all these problems, and any changes "the Googles" come up with... remember still a "beta" and is changing.



EDIT/NOTE -- the notes above are for the PAID GoogleSEM.VLAs. I missed that this was for GMB.Inventory    (SORRY)