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Fascinating We are seeing a consistent change in consumer behavior around Google My Business for dealerships across the country. Since March 2020 there have been more Google My Business page views occurring in Google search results vs. Google Maps.

Why is this happening?
Less shoppers are spending time driving around and searching for dealers using Google Maps, and instead they are finding dealer GMB pages in the "Local Pack" of Google Search using their laptops/desktops, or even mobile/tablet browsers. As a reminder, the Local Pack are the 3 GMB map results that appear when Google thinks you are searching for a business.

So why is this important for dealers?
It magnifies the importance of placing and winning in Local Pack, non-branded, category search. Dealers can accomplish this by claiming and optimizing their GMB pages for sales, service, body shop and parts.

What are you seeing with your GMB vs Google Maps activity?

[ATTACH=full]4974[/ATTACH]

<blockquote data-quote="George Nenni" data-source="post: 59066" data-attributes="member: 4779">Fascinating&nbsp;&nbsp; We are seeing a consistent change in consumer behavior around Google My Business for dealerships across the country. Since March 2020 there have been more Google My Business page views occurring in Google search results vs. Google Maps.Why is this happening?Less shoppers are spending time driving around and searching for dealers using Google Maps, and instead they are finding dealer GMB pages in the &quot;Local Pack&quot; of Google Search using their laptops/desktops, or even mobile/tablet browsers. As a reminder, the Local Pack are the 3 GMB map results that appear when Google thinks you are searching for a business.So why is this important for dealers?It magnifies the importance of placing and winning in Local Pack, non-branded, category search. Dealers can accomplish this by claiming and optimizing their GMB pages for sales, service, body shop and parts.What are you seeing with your GMB vs Google Maps activity?[ATTACH=full]4974[/ATTACH]</blockquote>

[QUOTE="George Nenni, post: 59066, member: 4779"] Fascinating We are seeing a consistent change in consumer behavior around [U]Google My Business[/U] for dealerships across the country. Since March 2020 there have been more Google My Business page views occurring in Google search results vs. Google Maps. Why is this happening? Less shoppers are spending time driving around and searching for dealers using Google Maps, and instead they are finding dealer GMB pages in the "Local Pack" of Google Search using their laptops/desktops, or even mobile/tablet browsers. As a reminder, the Local Pack are the 3 GMB map results that appear when Google thinks you are searching for a business. So why is this important for dealers? It magnifies the importance of placing and winning in Local Pack, non-branded, category search. Dealers can accomplish this by claiming and optimizing their GMB pages for sales, service, body shop and parts. What are you seeing with your GMB vs Google Maps activity? [ATTACH type="full" alt="107522425_10158692422609319_7413405834854429288_o.jpg"]4974[/ATTACH] [/QUOTE]

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