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This is a great question and I would be very curious to know the answer.In the past we have had difficulty getting analytics for things like N49, Google and DealerRater.I want to be able to track how many customers, not employees or competitors, are looking at something as automotive-targeted as DealerRater. In a survey of people I know who had purchased a car in the past 24 months (30 people), 1 had heard of DealerRater and they said it did not affect their purchasing decision.I would love to be able to say that all the effort we put into reputation management pays off, but it's a statistic that I find harder to track than most statistics we've learned to play with.
This is a great question and I would be very curious to know the answer.
In the past we have had difficulty getting analytics for things like N49, Google and DealerRater.
I want to be able to track how many customers, not employees or competitors, are looking at something as automotive-targeted as DealerRater. In a survey of people I know who had purchased a car in the past 24 months (30 people), 1 had heard of DealerRater and they said it did not affect their purchasing decision.
I would love to be able to say that all the effort we put into reputation management pays off, but it's a statistic that I find harder to track than most statistics we've learned to play with.
