• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Let me try to understand the question. Are you asking if dealers have changed their attitude towards reviews as the competitive vendor product landscape has matured or if consumers have changed their attitude towards reviews as they have become a centerpiece of product and services research pre-purchase? (I think the answer is "Yes" to both questions, but I want to make sure we're talking about the same thing.)