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Damn it!  You're right.  Don't I look like an ass.  I guess I'll let time take care of this one. 

Thanks Yago.  I will consider your idea as well, but right now we have 16,000 indexable pages on our website alone, and the text in question isn't coming up until page 5 of google's results.  I think Ed is right.  Need to let it run its course....  {sigh}