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You are correct, copying the content will give you less SEO value but by no means will completely shut it off. We usually build them with both generic and unique content combined.Most of the time Google will display what it considers to have the most value, so if you are trying to index against Autotrader... yes you need some hardcore SEO. To index against your own name, you can take lots of shortcuts.However what I suggested was to take some existing pages from his 1600 page website (so delete them from the original WS) and aggregate several of these with similar content.
You are correct, copying the content will give you less SEO value but by no means will completely shut it off. We usually build them with both generic and unique content combined.
Most of the time Google will display what it considers to have the most value, so if you are trying to index against Autotrader... yes you need some hardcore SEO. To index against your own name, you can take lots of shortcuts.
However what I suggested was to take some existing pages from his 1600 page website (so delete them from the original WS) and aggregate several of these with similar content.
