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I find any claims like this to be dubious, at best. Moreover, if it actually worked, it would surely violate Craigslist's Terms of Service. Not sure gaming CL is a smart move.That said, the "algorithm" seems pretty straightforward to me. I buy and sell dozens of items (including vehicles) on Craigslist every year. To get my post to show up at the top, I simply refresh my ad. A paying dealer cannot do that, but posting on the right days (Thursday evening, Friday and Saturday mornings) and occasionally reposting (for another $5) those vehicles that are priced right, seem to drive the results up for my clients using CL.Will, I have a few clients who sell more on CL than ATC/Cars combined... It's a market thing, in some cases; but if done right, dealers can do quite well on CL. Here are a few of the CL best practices I share with my clients:If you're in a large Metro Area, put your city name in the title of the listing and not your phone number: 2014 Acura RDX Sport (Santa Rosa) – This eliminates calls from consumers who have no intention of driving across the entire region to see your vehicle.Provide price in the title and body of every ad (improves the call quality) – If you’re listing at close to the market price, you will receive high quality calls from buyers ready to buy.Allow consumers to call or text only; never encourage emails from Craigslist. These are low funnel buyers and an email creates too much back and forth. With a call or a text, you can tell the consumer that you have “… two test drives open on that vehicle this afternoon. I’ve got a …”Emulate consumer ads – Don’t get too flashy with the ads (as most dealers do), but definitely identify yourself as the dealership. (For example, stop using stars and cheesy verbiage like this: ★JUST REDUCED - Call 4 NEW PRICE★)If you're not priced to market, don't waste your time on Craigslist. CL shoppers are LOW FUNNEL BUYERS, and a vehicle priced right will sell quickly. (The one caveat to this is if you are big with Sub Prime Customers and plan to use CL to drive more Sub Prime Volume. In that case, leave the price off many of your vehicles and focus on the easy financing aspect in these ads.)
I find any claims like this to be dubious, at best. Moreover, if it actually worked, it would surely violate Craigslist's Terms of Service. Not sure gaming CL is a smart move.
That said, the "algorithm" seems pretty straightforward to me. I buy and sell dozens of items (including vehicles) on Craigslist every year. To get my post to show up at the top, I simply refresh my ad. A paying dealer cannot do that, but posting on the right days (Thursday evening, Friday and Saturday mornings) and occasionally reposting (for another $5) those vehicles that are priced right, seem to drive the results up for my clients using CL.
Will, I have a few clients who sell more on CL than ATC/Cars combined... It's a market thing, in some cases; but if done right, dealers can do quite well on CL. Here are a few of the CL best practices I share with my clients: