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Was a great episode of Refresh Friday [USER=12483]@JDHigginbotham[/USER], thanks for sharing your expertise!

I know businesses have 3 options when it comes to texting:

1. 10DLC (a standard phone number with area code)
2. Toll-Free Number
3. Short code

Are either toll-free numbers or short codes a better alternative for dealership CRM's to consider implementing?

Toll-free numbers have the disadvantage of not being able to send MMS image/video texts, but do they get filtered less?

And short codes obviously have the disadvantage of the 2-3 month approval process and ~$900 /mo fee.

But as a dealership, I would gladly pay $900 /mo if it meant that I was likely to see a higher message deliverability across all carriers. I would only need to sell 1 extra car every quarter to pay for that