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I would venture that a lot of dealers would be willing to pay the $900 /mo for a shortcode as a form of insurance.If your 10DLC number gets blocked/filtered by a carrier, your sold / lead % is going to nosedive and take all of that gross profit along with it.$900 is a small price to pay for that peace of mind. And I'm sure CRM's would love not having to dedicate the resources needed to troubleshoot and work through 10DLC deliverability issues.So, if the only thing we're giving up is the ability for a customer to call the shortcode number that is texting them, I'd say that's a non-issue. Customers that prefer texting back and forth rarely call us, and if they do need to, it's easy enough to include a clickable phone number in the body of a text.That being said, I know it's very unlikely that any of the automotive CRM's will end up making short codes available as an option.
I would venture that a lot of dealers would be willing to pay the $900 /mo for a shortcode as a form of insurance.
If your 10DLC number gets blocked/filtered by a carrier, your sold / lead % is going to nosedive and take all of that gross profit along with it.
$900 is a small price to pay for that peace of mind. And I'm sure CRM's would love not having to dedicate the resources needed to troubleshoot and work through 10DLC deliverability issues.
So, if the only thing we're giving up is the ability for a customer to call the shortcode number that is texting them, I'd say that's a non-issue. Customers that prefer texting back and forth rarely call us, and if they do need to, it's easy enough to include a clickable phone number in the body of a text.
That being said, I know it's very unlikely that any of the automotive CRM's will end up making short codes available as an option.
