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I only PPC'd for used & they landed on my VDP. I really didn't care about top position just made sure I was 1st page.

My Adword Ads match perfectly with my websites VDP tags so my quality scores were off the charts. I think I doubled if not tripled

clicks with the same ad budget that the store was paying some PPC company. I really didn't bother with New Vehicles. Like Joe

said you need to look at your visitors stats. Find somebody who will work with YOU & YOUR GOOGLE ADWORDS ACCOUNT!