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I think I've mainly used that phrase to describe managers that implement tools to their fullest.To use ppc as an example, it would be the difference between someone who puts together a few ads on Google, and someone who uses conversion tracking to actually make changes and improvements to their campaigns.It's probably applied more to managers that deal with online marketing / internet departments because there are so many more tools and challenges to "get."
I think I've mainly used that phrase to describe managers that implement tools to their fullest.
To use ppc as an example, it would be the difference between someone who puts together a few ads on Google, and someone who uses conversion tracking to actually make changes and improvements to their campaigns.
It's probably applied more to managers that deal with online marketing / internet departments because there are so many more tools and challenges to "get."
