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If the credit application is the most important part of your site, yes. If the trade-in forms is the most important, then the focus should be there.Two things that made the biggest difference for us in online conversion of the form *we wanted* to convert were: simplification (no one fills out long forms online, but I see SO MANY dealerships who still treat applications/forms like it's 1995), and featuring it prominently on our top landing pages (as well as having the obvious mobile-friendly buttons). Dig into your analytics and do reverse goal conversions to see what your popular pages are, and what is logical given how people are already converting and behaving on your site.A typical month now is converting at 300%+ better than the form that had been in place for years and years prior.
If the credit application is the most important part of your site, yes. If the trade-in forms is the most important, then the focus should be there.
Two things that made the biggest difference for us in online conversion of the form *we wanted* to convert were: simplification (no one fills out long forms online, but I see SO MANY dealerships who still treat applications/forms like it's 1995), and featuring it prominently on our top landing pages (as well as having the obvious mobile-friendly buttons). Dig into your analytics and do reverse goal conversions to see what your popular pages are, and what is logical given how people are already converting and behaving on your site.
A typical month now is converting at 300%+ better than the form that had been in place for years and years prior.
