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Since lead mix has been a hot topic on this thread - if your receiving non inventory specific leads like 3rd party leads/truecar etc - before cancelling ask the question to your rep "what distance is my radius set to" I've seen scenarios that a rep/OEM/  accident / program default to 50 miles out - even 100 miles.


Maybe your getting a few deals but too many leads from a distance that. Consumer would be unlikely to purchase.


Also with being a Chevy dealer you have the price watch piece on your website - we tend do get a lot of engagement from these - but customers will create many duplicates - I.E. - 1 customer but 7 price watches. Work flow should create a new alert and merge the customer - but for accounting make sure your lead counts are excluding duplicated customers