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Great information here!

I agree that surveying closed leads.  Find out what sold them on the vehicle or process and capitalize on that.

I would also recommend reviewing the information process that is currently being used.

What is the quality and quantity of pictures and information being provided?  

Poor pictures can have an adverse effect on securing leads.  Along those same lines, how is the information presented to the customer?

As much as securing leads and developing the sales process is critical, information accuracy and will yield increased results as well.