VDP came out nicely, but the way the VLP collapses ends up making each vehicle look like a mini VDP - it was a bit confusing at first.
I tried running through the BMW site on my iPhone and ran into a number of issues on the VLP.
- I couldn't view the full gallery of photos (it just opened a black box and hung forever) and when the lead modal has an error it explodes and text suddenly flies everywhere and I can't close it anymore.
- When I first visited the site that chat over ruled everything as well and scrolled the web page down about halfway and it took about 3 seconds for it to close. In Safari the chat also shows up on every single page, even if I hide it - this is a huge deterrent when it's taking up 100% of the screen real estate.
- Trying to use the vehicle comparison tool became very obvious that it was built for desktop and forced onto mobile.
- The homepage also has some sort of embedded content from BMW that's unusable.
- There's also a link on the homepage to the grad rebate page, but this page doesn't work on mobile.
I like the idea of responsive, but not having a dedicated mobile website leads to problems like this almost every time I've seen it tried. Modals, photos, chat, navigation, etc always have issues. The buttons on some of these pages (ie: pagination) are too small for my thumbs.
This site needs responsive IF statements to hide content that simply doesn't work on mobile.
I don't mean to be overly critical, but as a customer I wouldn't last 30 seconds on this site using my phone. Submitting those lead forms would take multiple minutes and everytime the keyboard comes up everything moves too much and it becomes borderline impossible to complete the form.
I like that the industry is trying to move in the responsive direction here, but this is more of a halfway point to responsive.
