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I like it....I am actually about to do something similar with a site I maintain that offers live feeds.  I know why you did it but I am not a big fan of the scroll box with text that no one can read.  Technically you won't get in trouble with that because it is kind of readable but it's not pretty.

I prefer something more like what this page uses Synergy Release Sports Bio | Dr. Hatrak | Miracle Man | Dr. Zoeller | Synergy Release Physician | Synergy Release Sports - Alpharetta Georgia.  Just make sure you use a call to action so it can't be looked at as hiding text.  It will be more appealing and search friendly without seaming like you are trying to hide it. 

Note to dealers....the scroll box is ugly!!!

Overall I love the idea and suggest all dealers offer a .tv site.  However it is a lot of work because no one wants to see the same videos over and over again. 

..............I think i will start a video company and go after this market.  Well, I guess I will be researching that at lunch today.