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Hey Adam, great convo starter. Are you looking for feedback from dealers exclusively or would you like to hear from non-dealers as well?


I'd be curious to know what your group's goals and objectives are with the digital paid media? Do you need your partner to tie in the digital strategy with any traditional media initiatives? Is your digital paid media strategy just for branding, or website traffic, or will it be more targeted and campaign driven? Maybe all?


You already mentioned the challenges you had with DDC on customer service so clearly this is of concern for you in consideration of a new partner. What other top concerns or priorities are you evaluating in your next partner?