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A major factor we are looking at is the percent the company is taking out for running the advertising. We don't want to pay too much for what we are getting out of their services. We want a good quality service at a reasonable price.Also, regarding our strategy, we already have great brand awareness in the area because we've had an extremely strong tv and radio presence over the years. In that lies an issue because there hasn't been any targeting strategy. We are looking to balance out of advertising spend between all mediums, instead of only focusing on traditional.
A major factor we are looking at is the percent the company is taking out for running the advertising. We don't want to pay too much for what we are getting out of their services. We want a good quality service at a reasonable price.
Also, regarding our strategy, we already have great brand awareness in the area because we've had an extremely strong tv and radio presence over the years. In that lies an issue because there hasn't been any targeting strategy. We are looking to balance out of advertising spend between all mediums, instead of only focusing on traditional.
