Reply to thread

Hi Adam! We've tried going with a couple different digital marketing companies, and in the end we decided on doing it in house. We cut our marketing costs by 50% and still managed to maintain the same effectiveness if not better. The key here is to find the right employee. You may have to hire a digital marketing specialist if you don't already have someone on board with a background in SEO/SEM. The benefit of doing it in house is that you have someone who is loyal to the dealership, which means better quality, faster turnaround, and one less channel to go through to get the results you want. Just my two cents.