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This. I've recently seen fees that range from $600-$1,000. I'd suggest trying to find a company/agency that is smaller and local. I've expereinced issues in the past where a national company just uses some program that will create a generic strategy that yields generic results. For example, I'm in the Chicago area and have 3 Mustangs on our lot. I don't want to use up a good portion of my budget on +Mustang (yes this happened) in the winter months.Whoever you go with take the time to learn how to use Google Analytics and AdWords. Make sure you have access to both accounts. Make sure the AdWords account that gets created is YOURS and not the company you use. Finally, like any other vendor/partner inspect what you expect.
This.
I've recently seen fees that range from $600-$1,000. I'd suggest trying to find a company/agency that is smaller and local. I've expereinced issues in the past where a national company just uses some program that will create a generic strategy that yields generic results. For example, I'm in the Chicago area and have 3 Mustangs on our lot. I don't want to use up a good portion of my budget on +Mustang (yes this happened) in the winter months.
Whoever you go with take the time to learn how to use Google Analytics and AdWords. Make sure you have access to both accounts. Make sure the AdWords account that gets created is YOURS and not the company you use. Finally, like any other vendor/partner inspect what you expect.
