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Thank you, Mike Manning for the kind words.  Based on your professional experience with forward-thinking groups like Van Tuyl and now Group 1, I know you are accustomed to "best in class" service.


Adam, You've received several good points to consider. I'd agree with several other posts, that ownership and access to your AdWords and Bing accounts are paramount. I'd also suggest that a partner should be upfront about their fees and unbiased in their suggestion in the level of your AdWords / Bing investment. The best strategy is one that can be implemented, measured, and realigned with your goals by location, by model, by zip code, by days on lot, by incentives, or any other metric that has intrinsic value for your group. 


Happy Holidays ~