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We seem to be a store of "2's." We actually have two sites. A ddc site and cobalt site. Both VDP's have the phone number in bold and have "make and offer" buttons. I agree on the "make an offer." I've never seen anything in all my years come through "make an offer" that was actually reasonable. How or why we have 2 sites is also a mystery to me. I think we are paying for SEO and PPC on both of them. It seems to me that we would be better off with just one rather than paying to compete with ourselves. The GM and I were talking about this just yesterday. I think we need to ask ourselves why we have two and select one to go all out with.


You also bring up a good point about phone numbers on the VDP. Viewing it from a customer standpoint if I were about to fill out form to get a quote I might freeze and ask myself if I should really be filling out a form or calling the big bold number.


Our ISM's are also cradle to grave. We do have phones, but for the inbound calls never make it over to us. I've also heard some of the floor calls as some lead sources provide call monitoring and have never heard a the guy source a call. They seem to be inventory confirmers, putting people on hold to check if cars are in stock or not THEN getting a name and number to log. There's not a heck of a lot of excitement in these calls. I don't think they are that strong and I think anyone on the floor is allowed to get a phone pop which is probably whoever is in eye sight of the receptionist. I don't suspect they source floor traffic as well. Speaking of phone calls I suggested that our managers sign up for Jerry's and Phone Ninja's free Thursday when I saw the his post on this forum. Nope, I don't suspect that a phone call is currently considered "internet" even though most are sourcing from some internet site (we do have some print though). We also do have unique call tracking on most all our sources.