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I would be getting some website analysis and making a decision.

I think that they are more likely not to fill that out and you are not getting the calls.  If the calls are going to the operator, you can have a whisper set up to let her know the source of the call.  She should be instructed to put the internet calls to your people.

You touched a nerve when you said "inventory confirmers".  I didn't allow people on the phones that didn't know their inventory. The correct response is, "Yes, I am familiar with that car, we have had several calls on that one...".  You seriously need a good call measurement system.  I promise, when you start hearing all the calls, coming into that store, you will have a heart attack.  You have people that don't ask the customer's name, tell them their name, get a phone number or ask for an appointment.  Not logging a phone pop, not in my store.  They would log them or not be allowed to answer the phone.  The phones are the life blood of dealership.  I have listened to Jerry's Youtube videos and ordered his manual.  You can't go wrong there. There are a number of respected DealerRefresh people that recommend him.  He's French, it's in the blood.

The internet is an advertising source.  If someone called off of a print ad, would that be considered print?