I'm having trouble deciphering data, and want opinions. Our web site traffic ytd for year-over-year numbers for three stores is UP 12%, 19%, and 50% respectively but for each store the total lead submissions are DOWN. In the case of the 19% increase the submission rate is down 31%. This means that the total visits ytd are up nearly 6500 and the form submissions are DOWN by nearly 200. These aren't small Kia, Mitsubishi or Mini stores, but major Japanese brands at decent-sized locations. Anyone have any ideas? Could it be some sort of bot is being used to inflate the visit numbers? If so, how could you tell? The traffic is showing as excellent but the total page visits are way down, the time on site is way down, the form submissions are way down, and the numbers just don't make any sense. The sites have added features compared to last year so time on site should be up, not down, and same with page views. How can you recognize bogus traffic? Is there a way? By the way, it's matched analytics with the same providers, year-over-year, so it's good comparative data. Any help would be appreciated.