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We have used eLead and AutoRevenue with success in the past, but are working to take this to another level.  We are using VIN to consolidate all of our data in one tool (service, sales, prospects, and text), append that data every month, and then market from this - our most accurate database.  This has helped us to save a tremendous amount of money as we do a significant amount of marketing that we used to pay for with other vendors at little to no cost now, and our results are better with a larger and more accurate database.  Our group has a very strong vision of being as efficient as possible in the future automotive market, and our marketing efforts are tied into that direction.