What kind of internet marketing tools are you guys using to find perspective clients? Is there anything in particular that's actually generating leads? Let me know.
How are you using the web to find new clients?
- Thread starter helpfulhand
- Start date
- Sep 30, 2010
- 230
- 185
- First Name
- Bill
So, is this your site? Needls - Coming Soon A social media lead generation software tool? I would be interested to know where the stat "leads from social media result in 71% more sales" can be verified.
Bill, did you miss the slide after that one?
It's true. No questions asked.
It's true. No questions asked.
- Apr 10, 2011
- 139
- 19
- First Name
- Manny
Hi Bill. We didn't come up with that stat out of thin air. Good on you for asking. Here's where we got that number from: 71% More Likely to Purchase Based on Social Media Referrals [Infographic]
Not only is most of that data fairly dated (sources from 2009-2011), but the source appears to be a single study done by HubSpot on one of their own clients. What do they say? Although I can't find the source of the number, some infographic claims that Customers are 71% more likely to purchase if they were referred to that site by social media. The counter stat they use to that is that customers are 7% likely to purchase if they were not referred by social media.
They're basically saying that social media referrals have a closing rate of 11.97%, which is 71% higher than non-social media referrals.
That doesn't equate to "Leads from social media result in 71% more sales". If this stat was recent and accurate, it would mean "Leads from social media referrals have a 71% better chance of resulting in a sale".
The 71% number came from an in-house case study done on one company (Cool Products) and the case study has been removed from their website as far as I can see. Cool Products is the type of site that would benefit from social media - unique gifts and items. If someone clicks the link on social, they probably do have interest in that unique product. I don't believe this statistic should be applied to other industries as if it's a fact.
Either way, it's a statistic from years ago.
Last year, the eCommerce Quarterly Report found that conversion rates for email (3.2%) were higher than both search (2%) and social (0.7%). Additionally, social media's add-to-cart rate was also lowest of the three at 3.2%, compared to 6.8% for search and 10.5% for email.
The Q1 report for 2014 also showed continuous trends in a downward direction.
http://uk.reuters.com/article/2014/06/10/pa-monetate-eq-idUKnPn7wK3lC+89+PRN20140610 said:
