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Normal
88% of adults 45 and younger prefer SMS to voice or email communications. The close rate when text messaging is used to communicate with guests 'quadruples' according to Paul Potratz and is 50% according to another study of 3 dealerships and 30,000 leads. One day dealerships will realize no one wants to TALK to a sales rep but they will TEXT freely. Texting gives your prospects even more of the control they have with email but it is immediate and extremely convenient to your guests.If you want to capture a valid phone number change your forms to say - "we understand you may not want to get calls from sales people. We respect your privacy and if you prefer, we are happy to only use text messaging to communicate with you and you can opt-out at any time by replying STOP to any message and we will never contact you again."
88% of adults 45 and younger prefer SMS to voice or email communications. The close rate when text messaging is used to communicate with guests 'quadruples' according to Paul Potratz and is 50% according to another study of 3 dealerships and 30,000 leads.
One day dealerships will realize no one wants to TALK to a sales rep but they will TEXT freely. Texting gives your prospects even more of the control they have with email but it is immediate and extremely convenient to your guests.
If you want to capture a valid phone number change your forms to say - "we understand you may not want to get calls from sales people. We respect your privacy and if you prefer, we are happy to only use text messaging to communicate with you and you can opt-out at any time by replying STOP to any message and we will never contact you again."
