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Spoken just like vendor selling a text service.


Several publications in 2011 reported that around 30% of US adults prefer to be contacted via text message when someone needs to reach them. 53% said they preferred a voice call to a text message.




That's a strong statement with little to back it up, other than your agenda of course.


Again, I believe there's a time and a place for texting. I've personally been successful with direct text. BUT it was nothing more than a step to get the customer...onto the phone.


In order to achieve either one of these, we need to get a valid phone number.


Would allowing the consumer to choose text as a initial form of communication result in more valid phone numbers? I guess it's possible but I have not seen this to be proven.