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Consistency is key. McDonalds is so successful because they found a succesful receipe and keep it THE SAME no matter what McDonalds you go to. Anywhere you go worldwide, a cheeseburger is a cheeseburger- on the same bun, with the same ingredients. With a large amount of leads, that is still not an excuse to handle each lead with the correct process. If your store gets 600 leads a month and is sending out autoresponders, or words/text (lowest form of personalization) in an email to the same customer who is receiving a video of some type from the store who only receives 100-120 leads per month: FROM a CUSTOMERS PERCEPTION, would you feel most personal and wanting to buy from the sales rep with a video email or just another autoresponse?
Consistency is key. McDonalds is so successful because they found a succesful receipe and keep it THE SAME no matter what McDonalds you go to. Anywhere you go worldwide, a cheeseburger is a cheeseburger- on the same bun, with the same ingredients.
With a large amount of leads, that is still not an excuse to handle each lead with the correct process. If your store gets 600 leads a month and is sending out autoresponders, or words/text (lowest form of personalization) in an email to the same customer who is receiving a video of some type from the store who only receives 100-120 leads per month: FROM a CUSTOMERS PERCEPTION, would you feel most personal and wanting to buy from the sales rep with a video email or just another autoresponse?
