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I'm curious if anyone has tried reducing the number of fields in addition to making them optional?Neil Patel mentions reducing the number of fields to increase conversions (see #5 halfway down the page)and making fields with an "optional" mask instead of marking fields required (see #4-ii)How about having only the first name and email fields to simply start the conversation?And in terms of the number of CTAs, Russell Brunson has some A/B testing stats in his book "108 Split Test Winners", and shows that less CTAs can increase conversions by 20%.It seems like forms like this are the best way to REDUCE conversions:[ATTACH]3272[/ATTACH]Thoughts?
I'm curious if anyone has tried reducing the number of fields in addition to making them optional?
Neil Patel mentions reducing the number of fields to increase conversions (see #5 halfway down the page)
and making fields with an "optional" mask instead of marking fields required (see #4-ii)
How about having only the first name and email fields to simply start the conversation?
And in terms of the number of CTAs, Russell Brunson has some A/B testing stats in his book "108 Split Test Winners", and shows that less CTAs can increase conversions by 20%.
It seems like forms like this are the best way to REDUCE conversions:
[ATTACH]3272[/ATTACH]
Thoughts?
