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#1 - if salespeople don't use it, it is a waste of money#2 - make sure sales managers want to desk deals in it#3 - nothing else mattersAs a vendor who provides leads dealers work in their CRM, I should be biased towards reporting and the ability to attribute advertising sources better. With my old dealer hat on, reports are a different story, and I want to answer this from the dealer perspective.#1 is UI and usability for salespeople without an overabundance of irrelevant follow-up tasks. If they can easily enter a customer into the system, do the paperwork, and feel like another salesperson isn't going to steal that customer later, they're good enough.#2 requires a master of desking on your product team. You can't just hook up Market Scan and nail it. You must understand the ins, outs, and magic of a car deal.
#1 - if salespeople don't use it, it is a waste of money
#2 - make sure sales managers want to desk deals in it
#3 - nothing else matters
As a vendor who provides leads dealers work in their CRM, I should be biased towards reporting and the ability to attribute advertising sources better. With my old dealer hat on, reports are a different story, and I want to answer this from the dealer perspective.
#1 is UI and usability for salespeople without an overabundance of irrelevant follow-up tasks. If they can easily enter a customer into the system, do the paperwork, and feel like another salesperson isn't going to steal that customer later, they're good enough.
#2 requires a master of desking on your product team. You can't just hook up Market Scan and nail it. You must understand the ins, outs, and magic of a car deal.
