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One of the perspectives that most impacts a CRM is what stage the company is at. If you evaluate all of the CRM companies based on employee size, founding date, whether they've been acquired or not the reality is companies hit their sweet spot right before they get acquired. If you go back in time and look at who was the hot CRM at any given time it was likely the one right before they hit this window.Most of the CRM providers in our space have been acquired, which means the core team is gone and they have rebuilt the company at least once but probably 2-3x depending on duration. So within that group the gaps are pretty vague now as they are feature matching and working to get more profitable. There are however key differences in how they are building into their acquisition's sister company landscape.But if you want to innovate your likely going to have to sacrifice in some other areas (integrations, reporting, etc.). All things are in flux and we've seen the post acquisition chaos and entire products evaporate from ownership change. The signs for this are typically pretty clear and that's why its important to have flexibility contracts and your ear to ground for what's out there.
One of the perspectives that most impacts a CRM is what stage the company is at. If you evaluate all of the CRM companies based on employee size, founding date, whether they've been acquired or not the reality is companies hit their sweet spot right before they get acquired. If you go back in time and look at who was the hot CRM at any given time it was likely the one right before they hit this window.
Most of the CRM providers in our space have been acquired, which means the core team is gone and they have rebuilt the company at least once but probably 2-3x depending on duration. So within that group the gaps are pretty vague now as they are feature matching and working to get more profitable. There are however key differences in how they are building into their acquisition's sister company landscape.
But if you want to innovate your likely going to have to sacrifice in some other areas (integrations, reporting, etc.). All things are in flux and we've seen the post acquisition chaos and entire products evaporate from ownership change. The signs for this are typically pretty clear and that's why its important to have flexibility contracts and your ear to ground for what's out there.
