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Yes, I agree, a full DMS to CRM integration would be ideal.As far as your warning ofI don't agree on those points.1) Your DMS is the source for truth and accuracy for all transactional instances in fixed and variable (and OEM access) so if it becomes an out of date address book, something is wrong with the dealership and that has very little to do with blaming CRM. DriveCentric integrates pretty okay with Tekion at this point and that is improving. If anything, the DMS is holding our stores accountable to accuracy within the CRM because of the way Drive won't allow input of "truth" to match up to garbage in the CRM.2) This seems like a really outdated warning since most all the major players that I'm aware clearly understand that customer data is federally controlled and protected at this point in the US and a CRM provider's ability to operate within our industry ends pretty quick if they hold customer data hostage. Bad breakup or not, no one is going to jack around with who owns customer data.
Yes, I agree, a full DMS to CRM integration would be ideal.
As far as your warning of
I don't agree on those points.
1) Your DMS is the source for truth and accuracy for all transactional instances in fixed and variable (and OEM access) so if it becomes an out of date address book, something is wrong with the dealership and that has very little to do with blaming CRM. DriveCentric integrates pretty okay with Tekion at this point and that is improving. If anything, the DMS is holding our stores accountable to accuracy within the CRM because of the way Drive won't allow input of "truth" to match up to garbage in the CRM.
2) This seems like a really outdated warning since most all the major players that I'm aware clearly understand that customer data is federally controlled and protected at this point in the US and a CRM provider's ability to operate within our industry ends pretty quick if they hold customer data hostage. Bad breakup or not, no one is going to jack around with who owns customer data.
