Really appreciate everyone taking the time to reply. Its great to have views from all various personas to ensure there is a balanced perspective. Here is a summary based on the feedback and my own observations the last couple of weeks:
1. Simplicity - Users need to hit the ground running with minimal setup and training. Durning my journey when I built my own product and our Analytics product I learned, complexity sells well, simplicity drives results so this really stood out.
2. Utility - Features that are meaningful to help me organize a way to focus on what matters. More features does not mean more value, features that help drive engagement (both users and customers) is critical. Common challenge with any product, overbuild thinking you added more value yet the users only use 10-15% of the platform. Joe - AI is going to serve a big role in utility, just needs to be more refined.
3. Visibility - Automotive is a performance business, if you can't see how well you are performing you wont succeed. Visibility is a combination of KPIs and reports. I know each persona (GM, GSM, Internet Managers, BDC, Marketing, etc) may have different needs, but empowering the front line first and working your way to the top seems to be the best approach.
4. Integrations - There are many tools that revolve around CRM, DMS being the core. But there are other tools and products that need to push and pull data. How easy the product integrates and works with others is important.
Look forward to many more engaging conversations around this. Thank you!!
