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Pedram, this is well a developed list. If I were a product manager an auto software company I would print that off and put it on the wall.


Another way of saying this. Sales, marketing and high-skill power users drive new features in companies which often don't translate into value for the center mass of the audience that actual need them. For customer's buying software you have to ignore the distractions and focus on how the application will fit within the various personas your org.