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It follows specific review sites and uses a basic rating system in an attempt to "standardize" the different ratings types on various review sites (some use 4 stars, some use 5 stars, etc).  This way anyone can quickly glance at the tool to get a good overview of how the dealership is performing overall.  Over time more review sites will be added, but all the ones I used to pay attention to, as a dealer, are there plus some I didn't watch.


My favorite part is in the reputation monitoring portion as I used to use a tool Jeff turned me onto years ago that spidered certain websites looking for specific keywords.  Unfortunately, it was a program I had to install on Microsoft Windows (I use a Mac) and couldn't be accessed on the web.  The Dealer.com SRM tool does basically what that old tool I used to use did, but is web-based.  The biggest difference is this SRM tool applies a "sentiment factor" to anything it finds.  Through this sentiment factor it gives another quick overview of how highly regarded your dealership is when it is mentioned.  This is a great way to watch what people are saying about you on car & local forums, blogs, news sites or anything else you want to plug-in. 


With all that said, I can say that this is by far the biggest plug I've ever made on DealerRefresh.  I hate plugs and think I may even be breaking the DealerRefresh rules.