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When I ran the internet teams, and in my store, I trained everyone to answer the customers question, and reinforce a reasonable why buy from us. When we'd give out info, it was plain text in the body of the email, with no attachments. Customers can't always figure those out.


Keep it basic, double spaced, bold the information you want them to see (selling price, lease payment, etc) and then follow up with them if they don't move forward.


I sold cars to high income earners in NorCal just north of Silicon Valley. The shady shit didn't work, but the free exchange of information and justification of the price did.