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Brian,I am in the "combo of all" camp. vAuto is a tool to see YOUR internet market thru the eyes of your shoppers. It helps dealers keep their units priced smartly so the inventory keeps turning. Nearly anyone could be trained to run vAuto, but, vAuto is not the be all, end all. It's a tool to help the Used Car Department execute a plan. The plan is set by the players above the UCM. There are significant considerations needed to manage vAuto.Cost to Replace (UCM: current unit cost vs purchase price),Overall Financial performance (GM/GSM: Keep that inventory turning!)Merchandising hitting on all cylinders? (Do you know your DSD?)IMO, the GM sets the inventory goals and vAuto guidelines. The UCM reviews the wholesale marketplace and reviews the inventory for DND's (Do Not Discount). The UCM has to be prepared to explain these DND to the GM as they are overriding the GM's vAuto guidelines. Once the UCM has signed off on the inventory review, vAuto is so easy to use, the UCM can hand it to who ever is trained to use it. Let's not forget the merchandise manager (or who ever wears that hat), they play a big roll in keeping that inventory moving!
Brian,
I am in the "combo of all" camp.
vAuto is a tool to see YOUR internet market thru the eyes of your shoppers. It helps dealers keep their units priced smartly so the inventory keeps turning. Nearly anyone could be trained to run vAuto, but, vAuto is not the be all, end all. It's a tool to help the Used Car Department execute a plan. The plan is set by the players above the UCM.
There are significant considerations needed to manage vAuto.
IMO, the GM sets the inventory goals and vAuto guidelines. The UCM reviews the wholesale marketplace and reviews the inventory for DND's (Do Not Discount). The UCM has to be prepared to explain these DND to the GM as they are overriding the GM's vAuto guidelines. Once the UCM has signed off on the inventory review, vAuto is so easy to use, the UCM can hand it to who ever is trained to use it.
Let's not forget the merchandise manager (or who ever wears that hat), they play a big roll in keeping that inventory moving!