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Mail still has a place in the marketing mix. The blasts are good for some dealers, but only if there is a relevant event and a good call center for follow-ups.I had to become a civilian (left the dealership as a customer) to better understand how visually powerful the right piece of mail is. Letters - no F'n way! Postcards with graphics - yes! When I moved to Vermont, my mailbox was filled with dealers' offers. Each one made an impression, and some were even intriguing. That was 15 years ago, and I still remember those mailers. There is something much more memorable about a physical thing than a digital text or email.
Mail still has a place in the marketing mix. The blasts are good for some dealers, but only if there is a relevant event and a good call center for follow-ups.
I had to become a civilian (left the dealership as a customer) to better understand how visually powerful the right piece of mail is. Letters - no F'n way! Postcards with graphics - yes!
When I moved to Vermont, my mailbox was filled with dealers' offers. Each one made an impression, and some were even intriguing. That was 15 years ago, and I still remember those mailers. There is something much more memorable about a physical thing than a digital text or email.
