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yeah, I tend to agree with both sides of this coin.I am not "our ideal customer", so what I do with mail is irrelevant as a result and I try to remember that. If you want a message to get into someone's home (or at least mailbox), it's just another channel.Of course, so much of how this plays out is dependent on market, demographic, inventory, etc. YMMV
yeah, I tend to agree with both sides of this coin.
I am not "our ideal customer", so what I do with mail is irrelevant as a result and I try to remember that. If you want a message to get into someone's home (or at least mailbox), it's just another channel.
Of course, so much of how this plays out is dependent on market, demographic, inventory, etc. YMMV
