Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
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One other thing to keep in mind: 70 million people are signed up for USPS Informed Delivery, where they receive a daily email with images of their incoming mail.Those emails have a 59% open rate and generate 3.7 billion monthly impressions - so that's one additional (and often overlooked) "digital" touchpoint that comes with direct mail.And then to further optimize direct mail costs, you can use an AI scoring model to predict which customers are most likely to buy - allowing you to exclude low-probability recipients.
One other thing to keep in mind: 70 million people are signed up for USPS Informed Delivery, where they receive a daily email with images of their incoming mail.
Those emails have a 59% open rate and generate 3.7 billion monthly impressions - so that's one additional (and often overlooked) "digital" touchpoint that comes with direct mail.
And then to further optimize direct mail costs, you can use an AI scoring model to predict which customers are most likely to buy - allowing you to exclude low-probability recipients.
