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In my stores the Internet Department handle all inbound Internet sourced calls and emails. As far as leads go we shoot for 60-80 leads per ISM, supplemented with calls. I think JK is spot on. I do have a couple people who have shown, month in month out, an abbility to close at a higher rate and we're able to compensate them with more opportunities than some of our lower performing ISMs.We've now gotten away from 3rd party leads altogether, and are mixing in AutoAlert opportunities to supplement. So far so good. With internet leads, one thing is for sure..."Less is more."
In my stores the Internet Department handle all inbound Internet sourced calls and emails. As far as leads go we shoot for 60-80 leads per ISM, supplemented with calls. I think JK is spot on. I do have a couple people who have shown, month in month out, an abbility to close at a higher rate and we're able to compensate them with more opportunities than some of our lower performing ISMs.
We've now gotten away from 3rd party leads altogether, and are mixing in AutoAlert opportunities to supplement. So far so good. With internet leads, one thing is for sure..."Less is more."
