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It's really not about the Jeff Kershner's and Joe Pistell's and Alex (what's his name?? -- tehe) Snyder's -- it's wholly about the people who empower them to do the job.  In any model -- Sales, ISM, Management, Ownership -- you will have your 10-80-10 rule.  Those guys are the top 1% of the top 10%.  They really don't apply any more than the bottom 10%.  It's the 80% where most of us live and work and breathe.


Can't say it any better than Uncle Joe: "If a Dealer is LATE to the Internet PARTY, who's to blame? THE TOP BRASS."


Someone in this thread wrote they couldn't hire an ISM without promising 150-200 leads a month.  Instant RED FLAG: Warning! Warning!  Danger!  This management team does not value/understand PROCESS MANAGEMENT!  Stay Away!  I can't think of a better example of a dealer being "Late to the Party" than seeing this type of model.


It's about understanding the marketplace, and developing effective strategies to capture market share.  You plug people into the process, not the other way around -- you don't "find" a team of All-Stars: you GROW them.