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I believe if it is 100% used or a heavy % of used it does change things. I'm ok with less used car leads. I would have traded 100 new car leads for 10 used car leads when I sold cars. Not that I didn't make money on new but it wasn't close. $800 gross vs $3000. Sell 25 new cars to make the same as 15 used. There are many factors that go into this question.As for the question about the phone calls, thats a structure thing. If they take ups, phone calls, etc...As for tracking outbound calls there is phone systems that give sales people an extension to dial out and it tracks the calls and what numbers they call. We had that. Problem is if you have a list type of caller it slows them. Thats when you have to decide if tracking is more important than a few extra calls every day.
I believe if it is 100% used or a heavy % of used it does change things. I'm ok with less used car leads. I would have traded 100 new car leads for 10 used car leads when I sold cars. Not that I didn't make money on new but it wasn't close. $800 gross vs $3000. Sell 25 new cars to make the same as 15 used. There are many factors that go into this question.
As for the question about the phone calls, thats a structure thing. If they take ups, phone calls, etc...As for tracking outbound calls there is phone systems that give sales people an extension to dial out and it tracks the calls and what numbers they call. We had that. Problem is if you have a list type of caller it slows them. Thats when you have to decide if tracking is more important than a few extra calls every day.