I have a store that has gone in the past 14 months from 30 to 100 leads per month due to an excellent Digital Marketing Director. He made the 'mistake' of adding chat and leads went to the 140s month one.
So it's the typical funnel "problem"....create traffic, but need web conversions, ok, got that but how to get them in...then sell....you get the picture. Great problem!
They called us for some best practice advice. That was a very nice compliment from this client.
Their style is that a main internet salesman takes the lead and follows it and meets the client / sells the car / hands it to a showroom salesperson for a split deal. He is not resistant to adding BDC agents...and losing some comp (pack) to have some others following up. He still gets the option to sell or hand off for a split.
Question is: What's the number of people needed? They will be paid on show / sell style of plan.
140-150 leads per month (LEAD = SALES RELATED CONTACT FORMS OR CHATS WITH INFORMATION GIVEN). If we shut off the faucet for now (keep leads stable/ not market more), how many more people do we need? 1? 2? 4? And at what threshold do we add another?
Thank you for the group wisdom!
Jeff Sterns
VP of Sales & Business Development
CarChat24
jeff.sterns@CarChat24.com
Twitter: @JeffCarChat24
Toll Free: (800) 510-7567 ext 702
Mobile: 727-638-0069
Fax: 800-430-1535
www.CarChat24.com
"Helping car dealers sell more!"
